Left on Red by Bill Glynn

Author:Bill Glynn
Language: eng
Format: epub
Publisher: Wiley
Published: 2010-12-14T16:00:00+00:00

Number 1: Ideation

The ability to see the unfolding patterns of the future and recognize the emergence of new paradigms or governing rules that suggest fresh ways to interpret our surroundings. This is ideation, and it’s not to be taken lightly. As we’ve all seen with Google, a new paradigm can create a new business ecosystem. When this shift occurs, the new ecosystem eliminates old ways of doing business and gives rise to innovative opportunities. This is ideation at its finest.

Innovation leaders understand each idea coherently in the context of the new paradigm. To create value, each new creation must have a place, a fit into the new paradigm. Failure to understand innovative ideas in the context of the new business model increases the likelihood that the innovation will die for lack of support within the new business ecosystem. Like Nobel, who formed the paste into dynamite, naming the ingredients as well, new ideas must fit into the economy rapidly to create value, because ideas that don’t or no longer fit are dispatched equally quickly. You build it and they will come only works some of the time. Ideas have to be able to fill a need or a gap or expand upon an existing way of doing things.

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